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Website Care & ROI

Show Me the Money: How to Prove Your Website’s ROI Without a Maths Degree

Calculator and Monopoly money symbolising simple, playful approach to website ROI.

Websites are like gym memberships: easy to pay for, hard to know if they’re actually doing anything. The difference? You can prove your website’s ROI without breaking a sweat—or opening a single terrifying spreadsheet.

Here’s how to track results that actually matter (and skip the fluff).

Looney man leans against something while talking
1

Leads are your bread and butter

The number one question: is your website generating enquiries? Count form submissions, quote requests, and calls from your site. That’s ROI you can show off.
2

Track what matters, not everything

Most people get lost in vanity metrics like “page views” and “time on site.” Cool numbers, but do they pay the bills? Nope. Focus on leads, sales, and conversions.
3

Follow the money trail

Use tools like Google Analytics (or simpler ones) to see where leads come from. If your site delivered 10 enquiries and you closed 3 sales, that’s real, measurable ROI.
4

Assign value to actions

Not all conversions are equal. A newsletter signup isn’t the same as a sale. Decide what each action is worth to your business, so you can add up the value.
5

Compare spend to return

Hosting, design, marketing—all that’s your cost. Leads and sales? That’s your return. If your site makes more than it costs, congratulations: it’s an asset, not an expense.

Proving ROI isn’t rocket science. With a few simple metrics, you can see if your site is pulling its weight—or just lounging around looking pretty.

Want clarity on whether your site is making you money? We’ll help you measure what matters.

Let’s talk ROI.

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Not sure where to begin?

Let’s figure it out together.

Schedule your free 30-minute consultation, and we’ll pinpoint exactly what your business needs to thrive online.

Sean McMahon

Sean McMahon

Hi, I’m Sean - Chief Pixel Wrangler at Electric Pencil. I help businesses stop wasting money on websites that just sit there looking pretty. At Electric Pencil, we design, write, and market websites that actually work - websites that sell, convert, and pull their weight like a star employee. With years of experience in digital strategy, web design, content, eCommerce, and marketing, my job is simple: cut through the digital noise, make things clear, and get results. No jargon. No fluff. Just smart solutions that help your business grow.

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