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Website Strategy

Your website is not just an online brochure – it’s a strategic asset that can make or break your business success. We’re committed to ensuring that your website is a powerful tool aligned with your business goals.

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Elevating your digital presence.

Learn About Our Approach to Web Strategy

1. Goal-Centric Approach

Your business objectives are the North Star guiding your website strategy. We start by thoroughly understanding your goals. Whether it’s increasing sales, building brand awareness, or expanding your customer base, your website should be the vehicle that drives you there.

2. Customer-Centric Insights

A website that resonates with your audience is a website that succeeds. To achieve this, we step into your customers’ shoes. What are their challenges and pain points? By gaining insights into their needs, we can tailor your website to connect with them on a personal level.

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3. Effective Solutions

Your products or services are the solutions to your customers’ challenges. We analyse how well your offerings address these challenges. Your website becomes a platform for showcasing these solutions, making it clear to visitors how you can meet their needs and solve their problems.

4. Compelling Messages

Crafting compelling marketing messages and calls to action is where strategy meets persuasion. We create content that speaks directly to customer challenges and presents your solutions in an enticing way. Your website becomes a persuasive communicator of how you can fulfil their needs.

5. Data-Driven Decisions

A successful website strategy is not set in stone; it’s adaptive. We rely on data and analytics to continuously improve your website’s performance. By tracking user behavior, we can make informed adjustments that lead to better results.

Ready for a Website That Works?

6. Seamless Integration

Your website strategy should seamlessly integrate with your overall business strategy. It’s not a standalone entity but a part of your larger business ecosystem. We ensure that your website aligns with your brand, marketing efforts, and customer service initiatives.

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7. Future-Proofing

The digital landscape is ever-evolving. We future-proof your website by staying ahead of industry trends and technological advancements. This ensures that your website remains relevant and competitive in the long run.

Ready to turn your website into a strategic powerhouse?

Let’s work together to create a website strategy that not only represents your business but actively contributes to its growth and success.

How the right strategy creates sustained business success

In today’s digital-first world, a well-crafted website strategy is the keystone of business success. It’s not merely about having an online presence; it’s about having a purposeful one. A website strategy ensures that your digital platform is finely tuned to your business goals and customer needs. It lays out the path for attracting and engaging your target audience, converting them into loyal customers, and driving growth. Without a solid strategy, your online efforts risk becoming aimless, potentially leading to missed opportunities and ineffective digital marketing. In essence, a website strategy serves as the blueprint for sustained business triumph in the ever-evolving online landscape.

In a crowded digital marketplace, a website strategy is your differentiator. It empowers your brand to stand out, delivering a unique and compelling online experience that resonates with your audience. It’s the linchpin that unites your website’s design, content, functionality, and user experience into a harmonious whole. This cohesive approach not only boosts customer trust but also maximizes conversions and customer loyalty. Whether you’re a startup aiming to establish a foothold or an established business looking to thrive in the digital realm, a well-executed website strategy is the cornerstone of your sustained business success.





Vinyl Flooring & Wall Protection


Construction Company
Vodacom Bulls

Vodacom Bulls

Rugby Team
Fingers Crossed

Fingers Crossed

Specialty Coffee Shop


Since 2012 Electric Pencil has been our preferred website design supplier. They have hosted our website and provided consistent and quality maintenance and support & even when our requests have been urgent, they have managed an average response time of less than 1 hour. These quick turnaround times have meant that we are able to leave our website in their capable hands and get on with our business with peace of mind.

Aaron ThorntonManaging Director, Dial a Nerd

Electric Pencil have been our graphic and web design partners since 2014 and have continuously provided us with creative ideas that wow our customers.

Gary SegalChief Executive Officer, Game On Performance Solutions

We turned to Electric Pencil to design and create a new website that would be easy for us to update in-house, and most importantly – one that accurately followed our corporate identity. It is hard to illustrate a design image inside your head to somebody who is not in your industry, and before we were introduced to Electric Pencil, we were beyond frustrated with the concepts we were being presented with. They literally nailed it after ONE meeting.

Lara ReevesMarketing & Accounts, Metrum Project Management

We recently briefed Electric Pencil on our latest website, and asked for something creative that would grab attention. Their very unique approach resulted in a website that exceeded our expectations. Electric Pencil’s ability to understand and execute on our brief means that our website stands out from the industry norms.

Brian TimperleyChief Executive Officer, Turrito Networks