eCommerce
Sell without the slog. Your eCommerce site should be doing the heavy lifting—not you.
Online shops, product catalogues, lead machines—we build eCommerce that actually works for your business.
Why should you care about eCommerce?
Let’s keep it simple: eCommerce is how your business sells online. But we’re not talking about slapping a “Buy Now” button on your homepage and hoping for the best.
Whether you’re selling physical products, digital downloads, services, or something more unique—we build online experiences that are clear, intuitive, and convincing. eCommerce that doesn’t just look pretty, but sells stuff (or gets the phone ringing).
Need More Leads, Not Just a Checkout?
Curious about a smarter way to sell online? Scroll down to see how we turn browsers into buyers—even without a checkout.
Struggling to Make Online Selling… Sell?
You’re not alone. We hear it all the time:
- “Our site looks great, but no one’s buying.”
- “We’ve got loads of traffic—but no conversions.”
- “Our checkout process is more painful than a root canal.”
Here’s the thing: your eCommerce website should be working as hard as you are.
If it’s not making you money, saving you time, or generating leads—you don’t have an online store. You have an expensive digital shelf.
Let’s fix that.
“Remember, every ‘mistake’ your customer makes, it’s not because they’re stupid. It’s because your website sucks.”
— Peep Laja
What eCommerce should do for your business
A good online shop should be more than functional—it should be freakishly effective.
Here’s what we build in:
- A seamless experience for your customers
Intuitive navigation. Fast-loading pages. Mobile-first design. Basically: no confusion, no frustration, no rage-quitting. - Powerful tools for your business
Easy product management. Order tracking. Secure payments. Smart integrations with your CRM, accounting, marketing tools—you name it. - Data you can actually use
See who’s buying what, when, and why. Make smarter decisions, faster. - Flexibility for how you sell
Selling directly online? Taking quotes? Offering bookings? We tailor the platform to your business—not the other way around.
Not quite ready for full eCommerce? No problem. You don’t need a checkout to start selling.
Check out our free guide, “Cart Without Checkout”, to see how we turn WooCommerce into a lead-generating product catalogue with enquiry forms instead of payment gateways. Perfect for service businesses, custom quotes, and anyone testing the waters.
How to differentiate your online store to reach your niche audience. An Electric Pencil NotebookLM audio deep dive on how to stand out online—even in a crowded market.
Why choose Electric Pencil?
Because we don’t build cookie-cutter shops. We build your shop, for your audience, with your goals in mind. We’re the kind of partner who:
- Gets to know your business before touching a template
- Speaks human, not developer
- Designs for your customers, not our portfolio
- Balances beauty with brains—your site will look good and perform
- Sticks around after launch with real support (not a “good luck!” and a disappearing act)
Check our websites in action
Real websites we’ve built for real clients, who are still (mostly) speaking to us.
Fingers Crossed
Vodacom Bulls
Cloudgate
Turrito
SG&CO
Suzuki Motorcycles
DesignChain
How we do it
Here’s how we take your eCommerce idea and turn it into a powerful, high-performing online experience—step by step, without the overwhelm.
Not sure where to begin?
Let’s figure it out together.
Schedule your free 30-minute consultation, and we’ll pinpoint exactly what your business needs to thrive online.
Testimonials (because even we were surprised)
Actual humans who’ve paid us real money—and are still happy about it. We promise we didn’t bribe them (much).