Website Content
‘Lorem ipsum’ isn’t selling squat. Let’s fix that.
Your homepage still rocking dummy text? Your copy might be doing the same thing—nothing. We’ll help you say what matters, in a way that actually works (and sells).
What even is website content?
It’s the voice of your business online. Your headlines, your product descriptions, your about page, your blog posts, your CTAs—all of it.
When done right, it’s not just “text.” It’s strategy with punctuation.
Great content tells people what you do, why it matters, and why they should choose you (without making them scroll for 14 years).
Let’s make your content work for you
Whether you’re starting from scratch, rewriting the lot, or just need a few key pages to sound less “meh”—we’ve got you.
Why is this so hard to get right?
Because writing about your own business is like cutting your own hair: technically possible, but often a terrible idea.
Maybe you’ve tried writing it yourself. Maybe you handed it to an intern. Maybe you’re still stuck staring at a blinking cursor.
Either way, if your content feels:
- Outdated
- Off-brand
- Overwritten
- Or just… awkward
Then it’s probably costing you more than just your sanity.
“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.”
― Jay Acunzo
What Great Content actually does
It turns confused visitors into confident buyers. It helps people trust you before they’ve even spoken to you. It shows that you understand your customer better than your competitors do. And yes—it helps with SEO. (But we won’t make that the whole personality.)
Great content can:
- Make your site easier to find
- Boost conversions
- Reduce bounce rates
- Help your brand feel human (and actually likeable)
Struggling to write content that actually connects? Our free guide, “Creating Compelling Content for Your Customers“, gives you practical tips and smart ideas for writing content that resonates—and converts. Get the Free Guide.
AI is changing content. Here’s what still matters. In this NotebookLM audio deep dive, we explore how to stay human, clear, and strategic in an AI-driven content world.
Why work with Electric Pencil?
We don’t just write nice words. We write words that work. And we do it in a way that:
- Feels easy, not exhausting
- Sounds like you, not us
- Makes sense to humans and search engines
- Gets you results, not just compliments
We’re quick, collaborative, and actually listen. (Wild, we know.)
Check our websites in action
Real websites we’ve built for real clients, who are still (mostly) speaking to us.
SG&CO
Polysales
Suzuki Motorcycles
Cloudgate
Vodacom Bulls
Turrito
WBHO
How we do it
Here’s how we turn your message into magnetic, results-driven content—without the stress or the guesswork.
Not sure where to begin?
Let’s figure it out together.
Schedule your free 30-minute consultation, and we’ll pinpoint exactly what your business needs to thrive online.
Testimonials (because even we were surprised)
Actual humans who’ve paid us real money—and are still happy about it. We promise we didn’t bribe them (much).