Digital Strategy
Your website shouldn’t just sit pretty. It should pay rent.
At Electric Pencil, digital strategy means giving your online presence a job — one that connects your goals with your audience and actually delivers results (not just good looks).
So, what is Digital Strategy?
Glad you asked. Think of digital strategy as the master plan behind everything that works online — from your homepage to your hashtags. It’s how we make sure your business goals, customer needs, and online presence are all pulling in the same direction.
It’s not just about being online — it’s about making your online presence actually do something.
Not sure what’s holding you back?
Book a free 30-minute session with a consultant who won’t waste your time. No sales pitch. Just real insight, friendly advice, and a bit more direction than you had yesterday.
Let’s Be Honest — Sound Familiar?
- “We paid for a website. Where are the leads?”
- “The site looks nice… but nothing’s happening.”
- “We don’t have time to figure this all out.”
- “Everything feels a bit… messy?”
- “What do they actually do?”
- “Where’s the thing I’m looking for?”
- “I don’t trust this enough to hand over my email.”
We help you fix all of that. Strategy bridges the gap between what your business wants and what your customers need — and makes sure your website stops quietly underachieving.
“For you to achieve your goals, visitors must first achieve theirs.”
– Bryan Eisenberg
What you get when you get Strategic
A strong digital strategy doesn’t just make your site smarter — it makes your whole business sharper.
- More of the right people clicking, sticking, and converting
- Clear messaging that doesn’t confuse or bore your audience
- A website that supports your sales and marketing efforts (instead of fighting them)
- Confidence about what’s working — and what’s wasting your time
- Everything aligned and actually doing its job
You don’t need more tools. You need a plan.
Not sure where to start? “Download our free Website Strategy Checklist“ — a practical step-by-step guide to help you focus, prioritise, and plan with confidence.
Listen: NotebookLM Deep Dive — “What to Expect From a Digital Consultancy”
Curious but cautious? We get it. In this short, honest audio, we unpack what actually happens in a consultancy relationship—without the marketing speak.
Why Electric Pencil?
Because we’re allergic to fluff and addicted to clarity.
We take the time to understand what makes your business tick — and then build a strategy that helps you click with the people who matter. We’re not here to bury you in jargon or pitch a shiny rebrand. We’re here to help you make smart decisions, backed by insight, logic, and a tiny bit of web magic.
We don’t just build websites. We build websites that work.
Check our websites in action
Real websites we’ve built for real clients, who are still (mostly) speaking to us.
WBHO
Vodacom Bulls
Polysales
SG&CO
Suzuki Motorcycles
Cloudgate
DesignChain
How we do it
Here’s how we turn all that chaos into calm, confident strategy:
Not sure where to begin?
Let’s figure it out together.
Schedule your free 30-minute consultation, and we’ll pinpoint exactly what your business needs to thrive online.
Testimonials (because even we were surprised)
Actual humans who’ve paid us real money—and are still happy about it. We promise we didn’t bribe them (much).