content strategy Archives - Electric Pencil (Pty) Ltd

Strategy

3 challenges my website strategy should try to solve

3 challenges my website strategy should try to solve A great website strategy can really…

<img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' />

admin14 May 2019

Content Copywriting SEO Strategy

Is the content of your website working for your target audience?

Is your website content working for your target audience? The content of your website is…

<img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' />

admin8 Apr 2019

Content Strategy User Experience

Useful website content

While I doubt anyone sets out with the purpose of generating content for their website…

<img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' />

admin29 Aug 2014

Content Strategy User Experience

Appropriate Website Content

If there’s one that makes content great; that would be appropriate website content is. Your content…

<img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' />

admin15 Aug 2014

Content Copywriting

What Makes Website Content; Great Website Content?

What Makes Great Website Content? What is a website content strategy and why do you…

<img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' />

admin3 Aug 2014

Content

Reasons to consider a business blog

Reasons to consider a business blog Starting a business blog is a great idea for…

<img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' data-srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' height='70' width='70' data-src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' class='avatar avatar-70 photo lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='admin' src='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x70.jpg' srcset='https://electricpencil.co.za/wp-content/wphb-cache/gravatar/12a/12a43735beb59e09524616c50b43c063x140.jpg 2x' class='avatar avatar-70 photo' height='70' width='70' />

admin29 Nov 2013

Content Copywriting Strategy

How to write for the web – 7 Tips

How to write for the web - 7 Tips I often get asked what the…

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admin23 Oct 2013