Revised: What kind of website do I need for my business?
If you’ve ever asked yourself this question, you’ve probably given it some thought. That’s a great start, but it’s only a start. This is a loaded question and needs a little explaining up front. Let’s unpack it:
“kind of website”
Yes, there are many kinds of websites out there. If you can think of it, someone’s probably done it. Do you need to be able to sell goods or services online? Are you interested in generating big leads? Is it important for you to have a content management system? The list is as big as your business needs are. So finding the right fit for you and your target audience takes some guidance from experience. If you’re able to explain what your business; does, who it serves and what value you add, you’ll be able to find out what kind of website you need.
Be honest. How badly do you need to do better with your website? Is this a real need or are you not that interested in it? Being honest about your reasons for investing into your business is key. Ask yourself, “What would move the needle for my business?” If the benefits outweigh the risks then you’re ready to take it seriously. If not, rather don’t do anything because there’s no middle ground – you’re either doing your business good or bad with the website you have.
Your website is actually not about your business. It’s primary focus should always be about your customers. Their business is your business. Helping them find useful information wherever they are in the sales cycle. Moving them closer and closer to making a purchasing decision is your business. You need a website that champions the people you’ve built it for.
The kind of website you need for your business is one that is targeted, goal oriented and measurable. It’s quite simple when said, but can be more complicated when you look a little further.