How do I find out who my website target audience is?

By 21/01/2015May 9th, 2019Business, Strategy, Web Design
Not the target audience!

How do I find out who my website target audience is?

Having a website is one thing; having a website that truly works for your business is quite another. It is the dream of almost every business owner to have a website that drives interest and sales and if you are of the mindset that this is a pipe dream, think again. With a targeted, goal oriented and measurable website that is strategically designed and marketed, you can boost your online sales and effectively increase your ROI when it comes to your online presence. The first step to having such a website is to know who your target audience is.

How do you go about finding out who your website target audience is?

A large part of creating content for your website that sticks and encourages your customers to buy, is knowing who your current customers are and what made them buy your product. Of course you can do this by looking at your website stats and figuring out more about the individuals who are making purchases on your site.

What factors of information will help you to decide on your actual target market?

  • Age
  • Location
  • Gender
  • Occupation
  • Ethnicity
  • Income
  • Education
  • Marital status
  • Interests

Granted, it’s not just about staring at a few stats. You really need to get to know your consumers so that you can predict what they will be after in the future. Your website has a great deal of potential if you are willing to take things to the next level, but how can you do this?

Get your customers to tell you a little bit more about themselves once they have decided to purchase a product. You can request a few personal details or request that they complete a short survey so that you can better serve their needs in future. This type of collected data is undeniably valuable to the modern business trying to make an online success of their business.

And this is really just the tip of the iceberg! Is it time to rethink the goals and target audience of your website? If you would like to learn more tips and advice on getting to know your target audience better so that your website can be more effective, get in touch with us at Electric Pencil. Our professional advice and guidance can take you the rest of the way.

photo credit: bschmove via photopin cc

Sean McMahon

Author Sean McMahon

Sean McMahon is a digital strategist and website designer based in Johannesburg, South Africa. He has been in the digital design industry since 1998 and currently heads up Electric Pencil.

More posts by Sean McMahon

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