What is design and why does it matter?
A website’s design is not just the way it looks. It is the culmination of a carefully crafted interface; conceptually sound aesthetic and user focused experience that are appropriate to your business.
Design matters most when you are trying to encourage specific actions from your target audiences. Their journey to, engagement on, fulfillment and return to your website need to be considered and designed.
If you’re website is not being designed for a specific purpose it is being designed for no purpose.