

Do you want to add value for your target audience? Want to improve your website traffic? Would you like to give your customers more reasons to keep coming back to your website?
Blog posts are an informal way to connect with your target audience on a personal level. They usually include between 300 to 1000 words, links to other relevant resources, images or videos that add value to those who read them. Some blog posts also include infographics, data visualisations, surveys, assessments, competitions, quizzes and other interactive content that give people reasons to stay a while longer, come back again and share your content with others.
By adding fresh, new, relevant blog posts to your website on a regular basis you create opportunities to develop your relationship with your target audience by providing them with useful information. You can also allow them to create content for you with their comments to specific posts. Blog posts also raise your search engine ranking organically.
What Makes Great Website Content? What is a website content strategy and why do you need one for your website? This post aims to introduce you to the field of…