How do I budget for a website design?

By 28/05/2019Jul 8th, 2019Business, Web Design
Calculating the cost of a website design

How do I budget for a website design?

If you were to ask every website design company what your final design will cost, they will all give you a different answer. So how do you budget for a website design? Start by setting a budget up front first.

There’s a saying that goes “you get what you pay for” and this is certainly true in the world of design. Now, we aren’t saying that every ‘good’ quote should be viewed with suspicion, but if a web design rate is way below industry standard, take the time to check out the designer’s portfolio before going ahead.

Without doing a website design budget you can find your business suffering. For starters, the website could end up costing you two or three times what you had estimated, and if you can’t afford this you will end up compromising on a site with a lot less functionality than you originally expected or desired. You may have to give way on the design and content creation or marketing strategy, which can end up in your big launch merely making your business and its brand look mediocre.

Let’s make the process of budgeting for your website simpler with the following steps:

Have website specifications and functionality in mind.

  • This means that you will have to clearly communicate to your designer exactly how you would like your website to look and function. Making a list of features for the designer to refer to is a great step and will help them to quote you with better accuracy too.

Make sure that you request pricing on content creation and SEO strategy too.

  • Having a great looking design isn’t going to do much for your website if your target audience cannot find it – and often designers do not offer this as an inclusive service in their design fee.

Shop around for proposals.

  • Once you have all of your specifications in mind, you can chat to more than one designer to find out how they can help you and at what cost. It is sometimes better to ask for a completed project price instead of an hourly rate from a designer.

Start simple and work your way up.

  • If the website design company comes back to you with an excessive quote, chances are that you are looking for all the frills and perks of a world class website for a company that is just starting out. See which features can be toned down (image creation, galleries etc) to save on costs. You can always incorporate these when your business is a bit bigger.

These are just a few steps to consider when planning your website design finances.

If you would like to learn more about budgeting for your website design, contact us today.

Sean McMahon

Author Sean McMahon

Sean McMahon is a digital strategist and website designer based in Johannesburg, South Africa. He has been in the digital design industry since 1998 and currently heads up Electric Pencil.

More posts by Sean McMahon

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